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Sheba — “Gravy Indulgence”

Advertising · Mars / AMV BBDO

Co-composer and producer on a Barry White-style soundalike for Mars Petcare’s Sheba campaign in the US and New Zealand, made with agency AMV BBDO.

Services:

Composition · Production · Music editing

Client:

Mars Petcare via AMV BBDO

Year:

2024

The brief

Create a lush, Barry White-style soundalike to carry Sheba's “Gravy Indulgence” campaign across the US and New Zealand.

What I did

I pitched for the job, negotiated the budget directly with the client, and met with them to keep the work on brief. I co-wrote and produced the track, then edited it to multiple lengths for the campaign's digital assets.

Why it matters

A complete commercial cycle — pitch, budget, client management and delivery — for a global pet-care brand.

The brief

Create a lush, Barry White-style soundalike to carry Sheba's “Gravy Indulgence” campaign across the US and New Zealand.

What I did

Why it matters

A complete commercial cycle — pitch, budget, client management and delivery — for a global pet-care brand.

Tipping Point

Installation · Dialogue, music & sound editor (end-to-end)

The Outlaws

BBC drama · Music Editor & Additional Music

Tipping Point

Installation · Dialogue, music & sound editor (end-to-end)

The Outlaws

BBC drama · Music Editor & Additional Music

Sheba — “Gravy Indulgence”

Advertising · Mars / AMV BBDO

The brief

What I did

Why it matters

The brief

What I did

Why it matters

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